Intake Landing Page

Bridge Fund Intake Landing Page

Copy, form structure, and privacy policy

URL: respectthecraft.org (or transitionfund.org as redirect) Purpose: Convert ad clicks, mailer QR scans, and word-of-mouth visitors into a confidential intake conversation. Design principles:

The page loads in under 2 seconds on a phone with bad job-trailer LTE.
The first thing the visitor sees is a number, not a logo.
There is exactly one primary action: start an intake conversation.
Privacy promises are visible above the fold, not buried in a footer.
Nothing on this page tries to also recruit, organize, or persuade. That happens in the conversation.

PART 1 — The Page Itself

A. Hero section (above the fold)

[Centered, large]

   Your number,
   prepared for you.


   $27,000 / year.

   That's the estimated gap between what the
   carpenters' Local 57 contract pays you, and
   what the area electrical standard pays for
   the same work.


   [ See My Number ]   ← single primary button

   No paperwork. No card to sign.
   Confidential. Your job will not be contacted.

Designer notes:

The $27,000 should be a real live number pulled from the lossclock data and updated weekly. If you can’t make it dynamic at launch, make it a static screenshot of the live counter and link it.
The CTA button color must be the only saturated color on the page above the fold. Everything else: black, white, gray.
No union logo above the fold. The IBEW lockup goes in the footer. Workers who already trust the IBEW will scroll; workers who are skeptical of the IBEW need to see the number first.

B. Second section — “How this works”

HOW THIS WORKS


   1.  You tell us how to reach you.

       Web form below, phone, text, or in person.
       You pick.


   2.  A coordinator calls you when you say.

       Day, evening, weekend. They are an electrician,
       not a recruiter. The conversation is yours.


   3.  You see the numbers.

       Your wage. Your pension. Your healthcare.
       Side by side. Calculated for your situation,
       not generic.


   4.  You decide what's next.

       If you want to move to the area standard, the
       Area Standards Transition Fund covers your
       wage floor, healthcare, and a pension grant
       while you do.

       If you don't want to move, that's the end
       of it. We don't call again.

C. Third section — “What you get if you move”

WHAT THE TRANSITION FUND COVERS


   ✓  Wage-floor guarantee — 12 months
      Your weekly income doesn't drop while
      you transition.

   ✓  Healthcare gap coverage
      Your family is never uncovered. Not for a day.

   ✓  Pension service-credit grant
      A one-time payment to recover retirement
      value you've already lost.

   ✓  Transition bonus
      Paid 30 days after you start under the
      new agreement.

   ✓  A real coordinator
      One human being who walks you through
      every step.


   This is not a recruitment program.
   It is a fund. Real money. Real numbers.
   Audited annually.

D. Fourth section — “Why we built this”

WHY THIS FUND EXISTS


   In 2007, the United Brotherhood of Carpenters
   signed an agreement covering electrical work
   at rates significantly below the established
   electrical area standard in this region.

   Workers in that program — Local 57 electricians —
   have lost an estimated $400,000+ each over a
   career, compared to the same work under the
   electrical trade's own agreement.

   Most of them have never been shown the
   comparison.

   The Area Standards Transition Fund is a real,
   funded, multi-million-dollar commitment by
   IBEW Locals 1, 2, 309, 453, 649, and 124, NECA
   signatory contractors, and the IBEW International
   to give those workers a real way home.

   Confidential. Funded. Audited.
   It is what real solidarity looks like.

E. The intake form (single primary action)

START YOUR INTAKE

* indicates required


First name *      [____________________]
Last name         [____________________]
                  (optional — first name is enough to start)

The best way to reach you *
   ◯ Phone call
   ◯ Text message
   ◯ Email
   ◯ Through an IBEW local office (in person)

Your contact details *
   [____________________]

The best time to reach you *
   ◯ Mornings (before 8am)
   ◯ Lunch (11am–1pm)
   ◯ Afternoon (1pm–4pm)
   ◯ Evening (after 5pm)
   ◯ Weekend
   ◯ Anytime is fine

Where are you working now? (optional)
   [____________________]
   (helps us match you to the right coordinator;
    we never contact your employer)

How can we help? (optional)
   [____________________]
   (anything you want the coordinator to know
    before they call)


Privacy: Your information is encrypted, stored only
by the Transition Fund administrator, and never
shared with your employer, the carpenters' union,
the press, or any party outside the Fund. You can
ask us to delete your file at any time.

[ Submit ]      [ Or call us instead: (314) XXX-XXXX ]

Form mechanics:

Single-page form. No multi-step wizard. People drop off.
No “log in” or account creation. No password.
Submission triggers a Slack alert (or equivalent) to the Transition Fund coordinator on call. Target: outbound contact within 4 business hours.
Phone tracking number rotates per ad source (CallRail or equivalent) for attribution, but is also a real human-answered line, not a routing tree.

The Area Standards Transition Fund
A jointly administered fund of IBEW Locals 1, 2, 309,
453, 649, 124, NECA signatory contractors, and the
IBEW International.

[ Privacy Notice ]   [ FAQ ]   [ Contact ]   [ Press ]


© 2026. All inquiries confidential.
Audited annually by [Firm Name].

PART 2 — Privacy Notice (the full version)

Linked page: /privacy

PRIVACY NOTICE

LAST UPDATED: [Date]

WHO WE ARE

The Area Standards Transition Fund ("the Fund") is a
jointly administered fund of the International Brotherhood
of Electrical Workers Locals 1, 2, 309, 453, 649, and 124,
together with NECA signatory contractors and the IBEW
International. The Fund maintains this website to provide
information about the Fund and to allow interested workers
to confidentially begin a conversation with a Fund
coordinator.


WHAT INFORMATION WE COLLECT

When you submit the intake form on this site, we collect:

 - Your first name (required) and last name (optional)
 - The contact method and details you provide
 - The time you prefer to be contacted
 - Information you voluntarily share in the "where are you
   working" and "how can we help" fields
 - Technical information about your device and browser
   (IP address, user-agent string, referrer URL) used
   solely for fraud prevention and traffic analytics

We do not collect:

 - Your Social Security number
 - Your home address
 - Your bank or financial account information
 - Your employer's identity (unless you provide it)
 - Any information about other members of your household


HOW WE USE YOUR INFORMATION

We use the information you provide solely to:

 - Have a Fund coordinator contact you for a conversation
   at the time and through the channel you selected
 - Maintain a confidential case file if you choose to
   continue with the Fund
 - Provide you with information about benefits, the
   transition process, and the IBEW area standard
 - Comply with the Fund's auditing, recordkeeping, and
   legal obligations


WHO SEES YOUR INFORMATION

Your information is accessed only by:

 - The Fund's third-party administrator, who is bound by
   strict confidentiality covenants
 - The specific Fund coordinator assigned to your case
 - Legal counsel, only as necessary to advise or defend
   the Fund or you
 - Independent auditors, who see aggregate, de-identified
   data unless a specific case file is under audit
 - Government agencies, only where compelled by valid
   subpoena or court order, in which case we will
   notify you to the extent permitted by law

Your information is NEVER shared with:

 - Your current or former employer
 - The United Brotherhood of Carpenters or any of its
   affiliates, including Local 57
 - The press, journalists, or media organizations
 - Political campaigns, lobbyists, or PACs
 - Marketing partners or data brokers


HOW LONG WE KEEP YOUR INFORMATION

If you submit the form but do not proceed to a conversation
with a coordinator within 90 days, your file is automatically
deleted.

If you proceed to a conversation but do not enroll in the
Fund's benefits, your file is automatically deleted 12 months
after your last contact, unless you ask us to keep it open.

If you enroll in the Fund's benefits, your file is retained
as required by the Fund's trust agreement and applicable
law, typically 7 years after your last benefit, after which
it is destroyed.

You may request deletion of your file at any time by
contacting the address below. Some records may be retained
to the extent required by law (e.g., tax records); in such
cases we explain what is retained and why.


YOUR RIGHTS

You have the right to:

 - Know what information we hold about you
 - Receive a copy of your file
 - Correct information that is wrong
 - Delete your file (with the exceptions above)
 - Withdraw consent for further contact

To exercise any of these rights, contact:

 [Privacy Officer Name]
 Area Standards Transition Fund
 [Address]
 [Phone]   [Email]


SECURITY

We use industry-standard encryption in transit (TLS 1.2+)
and at rest. Access to case files is controlled by
multi-factor authentication. The third-party administrator
undergoes annual security audits.

No system is perfectly secure. If we discover a security
incident affecting your information, we will notify you
within 30 days and provide guidance on next steps.


COOKIES AND TRACKING

This site uses minimal cookies for session management and
analytics. We do not use cross-site tracking pixels from
Meta, Google, or other advertising platforms on this page,
even though we may run advertising on those platforms. Ads
direct visitors here; this page does not report back to
the ad networks at the individual level.

You can disable cookies in your browser settings without
affecting the site's core functionality.


CHANGES TO THIS NOTICE

We will post any changes to this notice on this page and
notify enrolled members of material changes. The "Last
Updated" date at the top reflects the most recent revision.


QUESTIONS

[Privacy Officer Name]
[Email] · [Phone] · [Address]

PART 3 — FAQ (linked page: /faq)

This page mirrors the FAQ in bridge_fund.md PART 2, but presented as accordion-style expandable questions on a single page. Keep the question titles short — readers scan, they don’t read.

Suggested question titles (each click expands to the answer text from the Bridge Fund FAQ):

ELIGIBILITY
  Who qualifies?
  Do I have to be a journeyman?
  I have a bad history with the IBEW. Can I still apply?
  I'm already on a job. Do I have to walk off?
  I'm not sure I want to switch. Can I just learn more?

BENEFITS
  What is the wage-floor guarantee?
  What is healthcare gap coverage?
  What is the pension service-credit grant?
  What is the transition bonus?
  Is the fund taxable?

PROCESS
  How do I start?
  What happens after I reach out?
  Will my current employer find out?
  Will my name be shared with anyone?
  What does skills verification mean?
  How long does the whole process take?

CONCERNS
  Is this too good to be true?
  What if I don't qualify?
  What if I change my mind?
  What about my carpenters' apprenticeship credit?
  What if I'm retaliated against?

WHY NOW
  Why didn't the IBEW do this sooner?
  Is this a stunt?
  How long will the fund last?

PART 4 — Press Page (linked page: /press)

FOR REPORTERS AND EDITORS

Press kit: [download link to press_kit.md / PDF]
Photos and B-roll: [link]
Recent coverage: [list of articles]

Press contact:
[Name], [title]
[phone] · [email]

We respond to all credentialed press inquiries within
two business days. Please do not contact workers
directly through this site — coordinate worker
introductions through the press contact above.

PART 5 — Technical Build Notes

Stack recommendation (matches John’s existing infrastructure):

Static site framework: Next.js, Astro, or plain HTML/CSS/JS — anything that ships fast and renders without JavaScript fallback
Form backend: A simple Cloudflare Worker writing to D1 (consistent with John’s Beta proximity-app stack) OR a Postmark/SendGrid forwarder direct to the Fund coordinator’s inbox
Phone routing: CallRail (dynamic per-source phone numbers + recording for legal compliance) or Twilio Flex
Hosting: Cloudflare Pages or Vercel
Privacy posture: No third-party tracking pixels. No Google Analytics with default settings (use Plausible, Fathom, or self-hosted Umami for privacy-respecting analytics).

Accessibility:

WCAG 2.1 AA minimum.
All text meets 4.5:1 contrast ratio.
Form labels are real <label> elements, not placeholder text.
All actions reachable by keyboard.
The page must work with screen readers; the intake form is announced clearly.

Internationalization:

Spanish-language toggle, at minimum, given the workforce. Full translation, professionally reviewed.
Recommended: also Vietnamese and Bosnian/Serbian/Croatian if those communities are present in the regional construction workforce — verify locally before committing.

Mobile:

Page must look right on a 5-year-old Android with a 5” screen, on bad LTE. Most workers will see this page on a phone, often during a break.
Tap targets minimum 44px square.
The form auto-advances field focus on touch keyboards.

Load speed target:

Largest Contentful Paint < 2.0s on mid-tier mobile
First Input Delay < 100ms
Total page weight < 500KB above the fold

This document is the build spec for the intake landing page. All copy should be reviewed by counsel and the Fund trustees before publishing. The privacy notice should be reviewed by privacy counsel — the version above is a working draft, not a substitute for legal review.